In this project I took on the redesign for the packaging of Odwalla brand smoothies. I worked to drastically simplify the labels and create a design that really highlights the quality and variety of ingredients that go into each smoothie. I used a simple lockup to list the ingredients and created some original illustrations of the fruits and vegetables for a little pop of color. In researching Odwalla I was charmed by the origin story of the company and chose to feature the narrative on the carrier to create a sense of story and integrity behind the big brand name.